Is There A Place for Immersive Technology in Sports?

Every industry seems to be using animation, CGI, or immersive imagery in some form or another these days. We want to take a look at sports and share how this sector is using technology. Is there a place for VR, AR, or CGI in professional sports? In recent years, soccer has incorporated VAR or Video-Assistant-Referee. While this isn’t animation, it uses machine-based technology to show the precise location of the player’s position to follow the game’s rules. And now, over the past year, we have started to see more technology in sports. The pandemic caused the cancellation of many events where people gather, but everyone still wants to feel a bit of “normalcy,” so to speak. So, virtual simulations of various kinds are growing in use. For example, pre-recorded audio helps viewers get the complete feel of the game for television played sports. The audio is adjusted in real-time to go with the flow of the game.  As things continue to progress and change, stadiums are using CGI technology to create virtual crowds. As a result, players feel less alone in the stadium with CGI fans. Of course, this doesn’t compare to true fans being in the seats, but it removes some of the emptiness felt when no one is present.  Other sports are bringing virtual reality to the forefront of the game. A few sports currently testing these technologies and working to improve them are:
  • The National Basketball Association is trying courtside seating with VR. 
  • Major League Baseball is enhancing its stats for more augmented reality features.
  • The National Hockey League and Major League Soccer are both improving their VR and AR features.
  • Several notable NFL teams and college footballs have begun incorporating VR programs into their training practices.
  • NASCAR racers can strap on a VR headset and train with such incredible technology that the difference between virtual reality and real-world is hard to tell apart.
  • Soccer is beginning to use VR for athlete training and give fans a behind-the-scenes view of the players in training.
Before the pandemic, researchers estimated VR and AR technologies could grow the global economy by $1.5 trillion. Since the pandemic, this technology has proliferated due to increased need and demand. As we briefly outlined above, sports companies are turning to immersive experiences to keep fans engaged and entertained – not only during the pandemic but after. Social media companies are partnering with sports clubs to create completely immersive 360-degree computer-generated VR and AR scenes that will eventually increase revenue for sports. The benefits of VR and AR to enhance visits to sporting events or allow for remote viewing and interaction while increasing profit for sports clubs are not yet fully seen. However, experts believe AR experiences, which combine CGI and real-life images, will be in everyday use first. AR experiences are readily available, once implemented, through iPhones and iPads. VR, on the other hand, requires the use of goggles or handsets. Thus, while increasing in popularity, it is not as readily available. With the increased demand for immersive technologies, everything is in place for sports organizations to improve operations, make processes faster, improve athlete training, allow for improved interaction with fans and create incredible new experiences. VR and AR have blurred the lines of separation from the real and virtual worlds, thereby becoming an ideal means of supplementing for training, for improving athletes’ skills and knowledge of the game. References: https://www.viar360.com/5-sports-benefiting-virtual-reality/ https://www.cnbc.com/2020/11/01/tech-augmented-reality-sports-leagues-nba-mlb-nhl-profit-virtual-reality.html Be sure to subscribe to Industrial3D on YouTube for 3D simulations, 3D animations, virtual reality and more immersive media development.

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