For a company to succeed or fail, its marketing materials must be effective. Poor materials make success impossible. On the other hand, impressive materials can boost a company’s performance. As tradeshows return, it’s time to review the importance of quality tradeshow materials.
At tradeshows, excellent marketing materials are much more critical because many competitors are in one location – You need to be seen and keep the viewer’s attention. So, aside from entertaining signage to bring people into your booth, you also need something compelling to turn those visitors into customers. Thus, the best trade show marketing strategy combines impressive signage, brochures, business cards, animations, or virtual reality experiences.
In today’s digital age, it might be easy to dismiss printing traditional tradeshow materials, but combining efforts for both digital and printed products will yield the best results.
The suitable marketing materials will:
- Make your company feel relatable.
- Provide a talking point for visitors.
- Bring visitors to your booth for further information.
- Offer quick & easy sales.
- Provide a lasting impression.
- Give visitors something to further their interest with QR codes for easy online access or business cards to take in hand.
This article will discuss the top 5 marketing materials to make your tradeshow exhibit one to remember.
Animation
Animation gives passer-bys something to stop and watch. Therefore, increasing the likelihood of interaction with your company. Instead of just seeing banners and impressive signage, they can visually understand your products and services.
Virtual Reality
As with Animation, VR provides a visual for visitors to interact with your brand. But, it gives a visual for people to watch and offers personable, relatable interaction. Therefore, it allows people to test out a product or service, increasing the possibility of making them a customer.
3D Models
3D Models are helpful for a variety of tradeshow booths. Whether a 3D model of a product or service is used on signage and tradeshow materials or turned into a 3D printed piece, this gives visitors a visual way to understand your product. In addition, 3D Models are a fantastic way to expand a product and show how it is developed and its inner workings.
Illustrations
Illustrations can be developed individually or in combination with the building of a 3D animation. This type of design is perfect for signage – such as banner displays and is helpful for various print materials useful for display in tradeshow booths.
Print Materials
Nothing advertises your brand better than combining the design built from 3D animation, 3D models, Virtual Reality, or Illustrations and putting it into limitless production with printed products.
For tradeshows, a complete marketing package can be built around print materials:
- Banner displays
- Brochures
- Business Cards
- Tabletoppers
- Digital Signage
- Floor Decals
- Flyers
- Tradeshow Magazine Ads
A combination of the above services will boost business reputation, professionalism, and sales at tradeshows.
Industrial3D can provide a complete tradeshow experience. At I3D, we build storyboards made using your vision, demonstrating the nuts and bolts of your products and services and quickly explaining why your company is the best choice—delivering a tradeshow booth that will be the best in its class.
