As of 2022, the average person spends 100 minutes per day watching videos online(1). Thus, it makes video content an integral part of marketing strategies for any business in any industry. Let’s examine how industrial companies specifically benefit from incorporating videos into their marketing.
What Is Video Marketing?
We all know the saying; an image is worth a thousand words. Now multiply that by a few thousand or more. Video marketing is a profound and powerful tool that more effectively engages target audiences in industrial marketing campaigns.
Video marketing promotes your company and shares your product(s) or services with a larger audience – some of whom may have shorter attention spans or require more engagement to take notice of innovative brands. It has a wide range of marketing platforms – from digital & social channels to in-person videos where tradeshow booths can display product promos. It gives the industrial companies a new medium for marketing.
Why Is Video Marketing Important for Industrial Companies?
Industrial companies start at a disadvantage to other companies due to the inherently more technical aspect of their product or service. Therefore, bringing fun and engaging content to the table is increasingly challenging from a marketing aspect. However, video content as part of marketing campaigns do precisely this. They create fun, interactive, and fascinating mediums for an otherwise bland technical industry.
Statistics over the last couple of years have shown dramatic benefits to companies using video for marketing (2):
- Increase brand awareness by 70%
- Increase traffic by 51%
- Increase sales by 34%
In addition to these impressive statistics, consumers are continually growing in demand for video;
- 78% of people watch videos online every week
- 55% of consumers watch videos online every day
- 54% of users want to see more video content this year
- 54% of consumers want to see more video content from brands and businesses
Moreover, people want to learn about products and services through video.
- 74% of customers would prefer to learn about a product or service via video.
- 84% of people say they’re convinced to purchase a product or service by watching a company’s video.
And finally, 95% of a message is communicated and subsequently retained in the target audience when watched in video format, as opposed to 10% when consumers read about a product or service in text form.
With all these statistics in mind, industrial companies have nothing to lose and everything to gain by hopping onboard the rapidly changing paradigm in marketing strategy.
How Video Marketing Benefits Industrial Companies
The key to how video marketing benefits industrial companies is the ease at which it engages the audience and consumer across multiple platforms. Take, for example, reaching out and connecting with potential customers through TV ads, Google, YouTube, Yahoo, etc. The digital age of media and social platforms requires video content more than ever.
Recall how you interact with your phone as you scroll through social media platforms. Imagine the thousands – if not millions of viewers doing the same thing. You see an interesting video; you click and watch it. Oftentimes, you end up purchasing that product or service or at least sharing the interesting industrial video you just watched with friends and colleagues.
Video Marketing for industrial companies creates a trail of countless shares, increasing brand and service awareness. This equates to thousands of hours of marketing—all for minimal cost based on the length of said video. At Industrial3D, we combine video with 3D animation to create compelling, fun, and easy-to-understand industrial video productions that build brand awareness, sell services, and interact with consumers.
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1. https://invideo.io/blog/video-marketing-statistics/
2. https://www.renderforest.com/blog/video-marketing-statistics-2019
