As social media influence increases, so does the demand for video and motion pictures. So, how much more can a video show if a picture can say a thousand words? Video content is the new king, and research expects it to increase to 82% of all online content. That’s an incredible number. But, it’s not just the thing to do to be trendy. Research shows that people retain more of what they see versus what is just read. Which, comes into play for marketing and is why 87% of marketers understand that a visual – 3D animation or video – yields better ROI. Some statistics for motion picture design in marketing, video generates 1200% more shares than just text and image content alone. In addition, 95% of visitors claim better message retention when watching video versus simply reading text. So, where does all this come into play for industrial manufacturing companies? First, industrial manufacturers have a massive opportunity for video and animation usage on websites & social media. We’ll give several examples below. Explainer videos What kind of services can you show with explainer videos & animations? Everything. What type of process does your industrial plant go through for your company – show it with video or animation. Explain it by giving a visual. A walk-through of your plant. An Animation of your manufacturing process. Easily explain your company. And your services. Research shows explainer videos attract 96% of people who want to learn more about a product or service. Fluid animations Many manufacturing companies have fluid processes that are complicated to show. Video can provide a visual for this, or better yet, 3D visualization with animation. Describe your fluid process to a 3D expert, and the output will become a product that the world can understand by seeing it. The world can share your manufacturing process video. Improved understanding of the manufacturing process will increase shares & sales. Product animations It’s easy to have pictures of your product on your website. And new angles of the product on social media, but do your customers understand it? Can they see it all the way? Product videos give viewers 360-degree views and an understanding of your manufactured products. With this said, a few more statistics:

• 86% of people would like to see more videos from brands.
• 64% of consumers purchase after watching videos.
• 68% of consumers prefer watching videos and animations about new products and services.

So, you’re probably thinking of all the ideas of how to use video for your industrial manufacturing company. The possibilities are endless – whether it’s the home page of your website giving an instant fresh view of your manufactured products, an individual 360-degree product video animation, or social media reels for industrial manufacturing. So, don’t miss out on the benefits that video or 3D manufacturing animations offer. Not sure where to start? Give Industrial3D a call or send us an email. Resources: 17 Social Media Trends for 2022 and Beyond 75 Staggering Video Marketing Statistics for 2021 Be sure to subscribe to Industrial3D on YouTube for 3D simulations, 3D animations, virtual reality and more immersive media development.

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